AMAZON ECHO SHOW Product PAGE

Role

Visual Design, Art Direction

Platform

Photoshop, Sketch

Deliverables

Product Landing Page

Creative Team

Illustration: Jordan Richards
Video Animation: Joel Freeman

Overview

For the launch of the 2018 Amazon Echo Show device, I designed and art directed the desktop and mobile product pages.

DESKTOP LAYOUT

The desktop experience featured video animation with the Alexa word bubbles transitioning to show interaction with the Echo show. We also had a short video embedded below the product details to further highlight the different functions.

Photography Selection

We wanted to show diversity in our photography as well as highlight the many different functions of the device by showcasing multiple interactions with the display screen.

Mobile Layout

It was important that the mobile version of the design be paired down due to the limited functionality of the Amazon mobile site, so we focused on highlighting the main features through image carousels to create a more simplistic experience.

Home Page Banner

This was an animated banner placed in the hero section of the Amazon home page.