Amazon Insider Ads

Role

Visual Design

Platforms

Photoshop

Deliverables

Full-Screen Ad
Home Screen Ad

Overview

I created Amazon Insider ads featured on the Fire Tablet product interface. The goal of the ads were to encourage customers to click on Kindle book deals for the month and purchase the highlighted titles.

Ad Designs

For both of these designs I needed to create backgrounds with shapes or photo composites, and then mock up the featured book titles in the Fire Tablet device. I decided to gif animate the ads so that they could cycle through the different titles. This meant that we could keep the overall design clean and minimal, without having to display more than one book.

On the left of each design is the cover ad shown on the Fire Tablet home screen. Clicking on it takes you to the full-sized advertisement displayed on the right.