Overview

In 2016, Mattel and Sur La Table partnered up for a special children’s cooking class featuring Barbie as part of the You Can Be Anything marketing campaign. I was asked to work with Mattel’s marketing team to design and code an email campaign advertising the class, as well as matching social media banners.

Photography by Mattel.

Barbie + Sur La Table Collab

Role

Visual Design, Dev

Platform

Photoshop
Illustrator
Dreamweaver

Deliverables

Email Campaign
Social Media Banners

Campaign

The You Can Be Anything campaign featured loud, vibrant colors and a playful mix of photography and illustration. We needed to incorporate this into our collaborated designs, yet still keep an overall feel of the Sur La Table branding. It was a merger of two completely different visual languages.

Email Design

The main goal of this email design was to catch the customers eye with a bright and childlike design, and then of course get our customer interested enough to click through to the landing page and register their children for this special cooking class.

I chose to work with only a select few of the colors from the Mattel palette, as Sur La Table branding is usually much more subdue. I worked with their primary pink as well as an accent of their pastel teal, then mixed in a fun patterned background and a simple line-art illustration. We stuck with Sur La Table’s font suite, except for the You Can Be logo mark over the photography.

Social Media Banners

For the social media assets, I chose a more simplistic route, focusing on the photography paired with the campaign copy and logo overlay.